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Go to Where Your Customers Are and Engage Them There
One of the most important elements of successful marketing is customer engagement. In order to build relationships, you have to talk to your customers. Some years ago, I worked for a company that...
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Case Study Must Haves for K-12 Solutions
One of the most common ways to demonstrate product efficacy or to tell a product story in the K-12 industry is through a case study or a customer success story. Case studies are an important...
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